Jeremiah Zinn has had an extensive and incredible run through of some of the most ambitious e-commerce companies. Now Chief Product Officer at Freshly, he fills us in about his learnings at Viacom, conducting dog shopping research at Bark & Co., and how to understand your users - canines and humans alike. The secrets to success of lifestyle brands, the costs of ownership, and what mindset to have to tackle the startup world. All this and more this week on First Name Basis with Sheetal Jaitly!