goPuff | Revitalizing UX with a Dynamic Design System
goPuff came to TribalScale with an urgent mission: transform their native and web apps into design-led experiences rooted in clarity, consistency, and performance. The goal wasn’t just a fresh UI—it was to establish foundational practices and systems that would enable long-term agility and cross-platform coherence.
Impact Delivered
Challenge
Their app performance and traffic plateaued, hindered by key UX and process constraints:
Fragmented design system with missing documentation, leading to inconsistencies and inefficiencies.
Bloated, underperforming Figma files that slowed design workflows.
Design inconsistencies between native and web platforms that undermined user trust.
A critical need to scale design without duplicating effort or increasing technical debt.
Solution
TribalScale embedded design thinkers and UX strategists to deliver both tactical solutions and lasting discipline:
Conducted a comprehensive component audit, pinpointing inconsistencies and reuse opportunities.
Crafted user-tested mockups for mobile and web across multiple breakpoints, refining interface clarity and flow.
Established design cadences and governance, empowering goPuff’s team to continue evolving the system independently post-launch.
Delivered a fully functional MVP, built solidly on the newly defined design system, and launched within a tight eight-month window.
Design Methods & Frameworks
Competitive analysis to benchmark UX standards
Low-fidelity wireframes and high-fidelity mockups for rapid iteration
Interactive prototypes for testing across native and web environments
Component auditing to lay the foundation for systematized UI patterns
Outcome
goPuff now operates with a design-first mindset: maintaining uniformity across products while enabling speed and adaptability. The component-focused strategy not only solved short-term performance issues—it transformed their internal workflow, reducing technical debt and establishing a strong foundation for future growth.
Why It Matters
In fast-paced industries like quick commerce, UX isn’t just experience—it’s competitive advantage. goPuff’s revitalized design ecosystem means they can move faster, stay cohesive, and delight users through clarity and reliability—without slowing down.