With a strong presence in Canada, Netcoins needed to capture opportunity in the U.S.—but knew the launch depended on more than an app translation. They needed: A bold rebrand and UX overhaul to appeal to a broader, regulated U.S. audience; Robust user flows and financial integrations that met compliance and usability standards; Capability to execute multi-jurisdiction rollouts, avoiding common pitfalls in cross-border fintech. TribalScale stepped in—hired for our dual strengths in crypto and banking UX—to create a fresh, compliant, and seamless trading experience that would power a smooth U.S. entry.
Impact Delivered
Challenge
Stepping into the U.S. market wasn’t just expansion—it meant navigating:
Complex regulatory standards tied to funds, deposit/withdrawal flows, and fraud protection;
Legacy UX designs that didn’t fit U.S. expectations for crypto apps;
Integration with financial service providers like Plaid (ACH account connectivity) and Sardine (fraud and compliance checks);
Need for push-notification infrastructure for real-time user engagement.
Netcoins required a partner who could deliver compliant, consumer-grade fintech rebranding—and help it scale.
Solution
TribalScale applied a full-spectrum digital transformation approach: We began with collaborative discovery workshops and paired programming sessions with the Netcoins development lead—ensuring clarity on business rules, regulatory guardrails, and user experience priorities. Crucially, our team maintained ongoing, weekly alignment calls with Plaid and Sardine’s SDK teams, smoothing compliance and verification integrations. We treated every flow—from deposit to withdrawal—as a legal and UX-critical path to get right.
Our delivery transformed Netcoins into a scalable, UX-forward platform:
Rebranded interface with a fresh visual design tailored for confidence, clarity, and cross-border appeal.
Five bespoke user flows, including deposit and withdrawal tailored to U.S. users, aligning with ACH and compliance protocols.
Push notification infrastructure implemented via OneSignal—enabling timely transaction alerts.
A unified price widget for iOS and Android, keeping users informed with real-time quotes and trends.
Technical architecture primed for multi-state rollouts and future international expansion.
Tools and Technologies Used:
Plaid SDK
Sardine SDK
One Signal
Outcome
Beyond launching, Netcoins now operates with confidence and momentum in the U.S. market. The rebranded app, regulatory-aligned flows, and financial integrations established a scalable foundation that enables sustained growth. TribalScale—leveraging global deployment experience—remains embedded with Netcoins, iterating and refining to meet rapidly evolving market demands.
Why It Matters
Entering new financial jurisdictions involves more than translations—it’s a UX, regulatory, and branding transformation. With this project, Netcoins didn’t just go global—they met users where trust meets innovation, thanks to a UX-first, regulation-aware launch strategy.