Fragmented mobile experiences were holding Radio.com back—users struggled across separate station apps, poor performance, and inconsistent brand expression. Partnering with TribalScale, the goal was clear: rebuild the mobile experience from the ground up, elevate listener value, and unlock scalability. The result was a modern, unified platform that enabled explosive growth—tripling monthly active users in just one year without any paid marketing.
Impact Delivered
Challenge
Radio.com faced several pressing issues:
Fragmented user experience: Listeners had to jump between different station apps, each with its own UI and usability issues.
Technical debt: The codebase was outdated and brittle, limiting agility and slowing feature delivery.
Brand inconsistency: Stations lacked a cohesive app identity, diluting Radio.com's value across touchpoints.
Scaling limitations: Without a modern foundation, expanding to new platforms was too resource-intensive to pursue.
Solution
TribalScale delivered end-to-end transformation: We began with discovery workshops, redefining what audiences expect from a modern radio app—simplicity, speed, and consistency. TribalScale's design and engineering teams collaborated closely with Radio.com through sprints, crafting shared UI patterns, optimizing performance, and prioritizing extensibility. Rigorous QA ensured that every iteration delivered seamless, listener-focused experiences.
Solution Highlights
A single, unified app giving access to all stations, with clear branding for each.
Powered by a maintainable and reusable codebase that supported rapid feature rollout.
Integration with modern services and APIs, setting a foundation for device expansion.
Weekly release cadence, enabling real-time feedback and quick adaptation.
Tools and Technologies Used:
Graph QL
Swift
Objective C
Kotlin
Google Analytics
Triton
Double Click
ComScore
Nielsen
Localytics
Apollo
Outcome
Radio.com emerged with a redefined digital presence and reach. The new app not only retained users more effectively, it unlocked cross-platform expansion and created a flexible foundation for future content delivery innovations. TribalScale empowered the Radio.com product team with a modern, scalable, and user-centric architecture that continues to drive growth.
Why It Matters
This engagement underscores how enterprise media brands can leap forward by merging engineering excellence with UX clarity. By modernizing infrastructure, unifying fragmented experiences, and delivering on user expectations, Radio.com set a benchmark for radio apps—and proved that you don’t need marketing to grow when your product delivers.