Recipe Unlimited | White-Label Mobile Platform for Canada’s Restaurant Leaders
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With a sprawling brand portfolio, Recipe Unlimited recognized the inefficiency in managing separate mobile experiences for each restaurant chain. They needed an end-to-end partner who could deliver a white-label app that could be extended across brands without redundant development effort. TribalScale stepped in to design, build, and scale a unified mobile solution—transforming the digital engagement model for Recipe Unlimited and setting the stage for brand expansion.
Impact Delivered
Challenge
While each restaurant banner had its identity, every new app iteration meant recoding, rebranding, and reengineering. Recipe Unlimited needed a single mobile framework that could:
Deliver consistent user experiences across Swiss Chalet, Harvey’s, St‑Hubert, and other subsidiaries
Reduce development overhead and accelerate time to market across brands
Scale efficiently while preserving brand-specific designs, content, and localization (including French translation support)
Support dynamic updates to promotions and menus without duplicative work
Solution
We began with empathy and strategic alignment. Through heuristic evaluations and user interviews, we mapped cross-brand user flows and identified opportunities to streamline interaction. TribalScale implemented agile practices—including pair programming and test-driven development—to build both the platform and internal knowledge-sharing. The result was not just an app, but a scalable digital foundation.
White‑Label Application Architecture: Built in Flutter to accelerate development and reduce platform divergence across iOS and Android.
Component Library: Enabled consistent UI patterns and brand identities for Swiss Chalet, Harvey’s, and St-Hubert.
Cross‑Brand Design System: Designed to support bilingual (French/English) content and easy rebranding.
Robust Development Practices: Embraced pair programming and test-driven development for shared code ownership and maintenance efficiency.
Tools and Technologies Used:
Payfacto Integration
Firebase
Flutter
Outcome
This engagement transformed Recipe Unlimited’s digital operations. What began as a single-brand pilot quickly grew into a scalable, multi-brand mobile solution. With reusable components and streamlined development workflows, the organization can now support additional brands and features without rebuilding foundations—delivering lasting efficiency and strategic flexibility.
Why It Matters
In restaurant franchising, brand differentiation must coexist with operational efficiency. Recipe Unlimited’s white-label mobile platform exemplifies how design-forward architecture and Agile delivery can unify diverse brands under one digital strategy—driving long-term customer engagement and enterprise scalability.