Leading US Automotive Manufacturer | Ride-Hailing App Reinvented

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A major U.S. automotive manufacturer, renowned for its economical and attainable range—from ICE vehicles to EVs across logistics and mobility—partnered with TribalScale to build a dual-persona ride-hailing app for iOS. This initiative aimed to deliver a more reliable, efficient experience for both passengers and drivers.

Impact Delivered

Performance improved significantly, with reduced issues and faster delivery cycles

Performance improved significantly, with reduced issues and faster delivery cycles

Performance improved significantly, with reduced issues and faster delivery cycles

Automated pipelines established via Jenkins, raising development efficiency

Automated pipelines established via Jenkins, raising development efficiency

Automated pipelines established via Jenkins, raising development efficiency

Engineering processes matured, resulting in cleaner code and stronger infrastructure

Engineering processes matured, resulting in cleaner code and stronger infrastructure

Engineering processes matured, resulting in cleaner code and stronger infrastructure

Challenge

  • Development constrained by outdated engineering approaches and no pair-programming culture

  • Sluggish API responses and inconsistent error handling

  • Inefficient dependencies hampering delivery speed and code health

Solution

We dove into TribalScale’s tried-and-tested agile practices, introducing pair programming and modern QA workflows. Working closely with engineering teams, we also embedded exploratory testing into the delivery cycle from day one.

  • Architecture Overhaul: Refactored the codebase using Model-View-ViewModel (MVVM)—streamlining development of new features.

  • Performance & Stability: Reduced API calls, bolstered error handling, and optimized UX—achieving a 66% decrease in pilot-stage critical issues.

  • Testing Culture: Onboarded and trained exploratory testing engineers, integrating every build into early and effective QA cycles.

Tools and Technologies Used:

Swift

Postman API

jenkins

SonarQube

gRPC

Outcome

TribalScale’s engagement empowered the manufacturer to deliver a robust, user-friendly ride-hailing app that matches the pace of modern market expectations. With an optimized codebase and embedded QA culture, the team is now equipped to scale faster and support broader adoption—setting a new digital standard in automotive mobility.

Why It Matters

This engagement demonstrates how automotive innovators can leapfrog competition by pairing modern architecture with embedded testing strategies. By mastering scalable delivery and resilient code, they future-proofed their mobility platform—and raised the bar for digital craftsmanship.

Want to architect scalable, user-centric mobility platforms that lead markets—worry-free? Let’s co-create the future of transportation—together.

Want to architect scalable, user-centric mobility platforms that lead markets—worry-free? Let’s co-create the future of transportation—together.

Want to architect scalable, user-centric mobility platforms that lead markets—worry-free? Let’s co-create the future of transportation—together.

© 2025 TRIBALSCALE INC

💪 Developed by TribalScale Design Team

© 2025 TRIBALSCALE INC

💪 Developed by TribalScale Design Team